Strategic Foresight • Futures Intelligence • Better Decisions

THE PRECOG LAB


A platform and practice combining human insight and artificial intelligence to support leaders and organisations in designing what’s next.

WORKSHOPS | CONSULTANCY | SPEAKING
FUTURE-SCOPING | PRECOG AI
What kind of future thinker are you?
PRECOG supports leaders and organisations to navigate change through scenario design, collaborative workshops, strategic programmes and advisory work. We help businesses move from reacting to the future to intentionally shaping it.

The work often starts with a conversation or discovery session and evolves into deeper strategic engagement, depending on the challenge at hand, pace and ambition.
Jordan Waid
Founder, PRECOG

PRECOG Benefits

Future intelligence and foresight strategy that cuts through noise and drives better decisions

  • DEFINE
    a clear future point of view

    Establish a shared perspective on what’s emerging, helping organisations embrace change, take control and navigate what’s ahead with confidence.

  • PINPOINT
    priority areas that matter

    Identify the signals, opportunities and focus areas that deliver resilience and drive meaningful business performance.

  • IMPLEMENT
    insights into action

    Translate future insight into practical initiatives, designing new approaches that support both short-term impact and long-term growth.

  • MITIGATE
    risks and uncertainty

    Anticipate potential disruption, reduce blind spots and counter short-term thinking by making more future-informed decisions.

  • UNDERSTAND
    the impact of future trends

    Examine trends, weak signals and potential black swans to inform strategy, innovation and business intelligence.

  • APPLY
    practical tools & methodologies

    Use clear frameworks to identify, prioritise and act on the trends that matter most to your organisation’s future direction.
It all begins with a conversation
Explore what’s next
Book a 20-Minute Discovery Call
PRECOG Sessions | PRECOG AI | Innovation Lab
FORESIGHT STRATEGY

A selection of bespoke futures
requests for conferences, speaking engagements, think tanks and business strategies
FUTURE INTELLIGENCE
THE PRECOG REPORT
The PRECOG REPORT is a set of ten headlines curated and shared in each issuesode. Collected as research for intelligence reports, workshops, and PRECOG Futurity Labs.

PRECOG does the dirty work (separates the ‘signal’ from the ‘noise’) and filters over a thousand articles a week focused on innovation, design, futurity, sustainability, culture, social impact and more.
SUBSCRIBE
“
The world has traditionally viewed the future in terms of incremental growth. But today we now recognise that exponential change is the way forward. For true change to happen, it takes a very different (and often radical) approach...

PRECOG is one of them (combining both Human Intelligence and Artificial Intelligence to understand, predict and design the future).
Feed your future
The 10 PRECOG Futurist Archetypes
  1. Future Hacker - System disruptor & rewriter
  2. Future Maker - Builder of tangible futures
  3. Future Activist - Purpose-led change driver
  4. Future Storyteller - Narrator of meaningful futures
  5. Future Catalyst - Accelerator of action
  6. Future Visionary - Bold seer of radical futures
  7. Future Forecaster - Data-led trend analyst
  8. Future Explorer - Curiosity-driven frontier thinker
  9. Future Designer - Systems thinker & prototyper
  10. Future Synthesiser - Pattern recogniser & integrator
P R E C O G
a d f u t u r u m

by invitation only
Contact PRECOG:
76 Camden Mews
London NW1 9BX
UK
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